In this article Provost and Fawcett (2013) put forward the idea of data Science, a concept that can be used in order to extract information from sets of data and relies on many processes, principles and techniques used got understanding phenomena using automated analysis.
The information can then be used for Data Driven Decision Making which in turn minimized the need for decisions to be made on speculation.The article goes on to address the movement from big data 1.0 to 2.0 and address the interactions between Data science and Big Data.
The full article is available here: http://online.liebertpub.com/doi/pdf/10.1089/big.2013.1508
Reference
Provost, F., & Fawcett, T. (2013). Data Science and its Relationship to Big Data and Data-Driven Decision Making. Big Data, 1(1), 51-59.
